Spotify’s talent play: distributed, flexible, and diverse

Going into the pandemic, Spotify was well positioned for the increase in demand for streaming music and podcasts. To accommodate the surge and expand its podcast presence, the 15-year-old Swedish company with offices in more than 70 countries increased its staff by a third in 2020. How do you manage such rapid growth in the midst of a pandemic, and what does the post-Covid workplace look like? What does it mean to be a purpose-driven, diverse, and inclusive firm? CHRO Katarina Berg explains.