Spotlight: Brokers backed by data are more effective

Brokers and aggregators who take advantage of data are better equipped to engage new clients, retain their services, and predict property changes. Brokers who can win trust by educating on the insights that matter stand to provide a more comprehensive service for borrowers. This was the topic of discussion in this latest episode of Broker Daily Spotlight. Here, PropTrack's head of product mortgage solutions, Cam Taylor, described how it is helping aggregator groups leverage unique data to equip their brokers with digitally native tools that then predict, engage, nurture, and close more deals. Taylor drove home the importance of leveraging data to better service clients as their needs and decision- making process evolve. Brokers who understand market trends as well as movement within their own portfolio are better placed to elevate their role and grow their back book. PropTrack is making some exciting moves in this space through the use of predictive modelling and listings alerts. This allows for a tailored and unique customer experience that provides insight before it even occurs, and helps your brokers be proactive about retaining their clients and growing their portfolio.