Spotlight on Health Regulation – Social media and advertising guidelines: guidance for health practitioners

Bridget Wall, Mitch Stein and guest Helen Townley, the National Directory of Policy and Accreditation at the Australian Health Practitioner Regulation Agency (AHPRA), discuss changes to AHPRA’s social media guidance to clarify the types of notifications that are more likely to trigger an investigation, for example publishing false or misleading information or breaching confidentiality. They also discuss AHPRA’s changes to advertising guidelines, particularly in relation to cosmetic surgery and cosmetic services.