Spotlight: Perspectives from the frontline

In the third instalment of the Wave Money Spotlight series, host Jack Campbell is joined by Wave Money founder and managing director, John Flavell, as well as two brokers at different points in their career. Sam Ayliffe, director of Astute Financial Manly, has been in the industry for over two decades, where he has built and developed a successful broking business based on trust, referrals, and long-term client relationships. Bill Childs, founder of Limitless Lending Group, represents the next generation of brokers and who has scaled rapidly in just over a year generating leads through TikTok and Instagram, delivering a fresh approach and big ambitions. Together, they unpack: How broking grew from 30 per cent market share in the 2000s to nearly 80 per cent today. Why social media is the new frontier for broker lead generation. The critical role of relationships – with clients and with lenders. Why the self-employed market is a "gold mine" for brokers. Why professional investors choose to work with brokers. Advice for the next generation of mortgage brokers. While Ayliffe and Childs come from dissimilar backgrounds and have varied approaches to their work, the similarities between the two are more pronounced than the differences. SHOW LINKS John Flavell & Wave Money https://wavemoney.com.au/ https://www.linkedin.com/company/wavemoneyaustralia/ https://www.linkedin.com/in/johnflavell/ Bill Childs & Limitless Lending Group) https://www.limitlesslg.com.au/ https://www.instagram.com/limitless_lending_group/ https://www.tiktok.com/@investor_centreau https://www.linkedin.com/in/bill-childs-533966344/ Sam Ayliffe & Astute Financial Manly https://www.astutefinancial.com.au/members/manly/ https://www.linkedin.com/in/sam-ayliffe-0a15153/