Spotlight Series | A DAM Deep Dive With Bynder's Brian Kavanaugh

Bynder’s Director of Global Field and Customer Marketing, Brian Kavanaugh, joined Chris and Anne for the second time in 2023 to give an even deeper look into Digital Asset Management.In this podcast, Chris and Anne go deep with Brian on:The challenges retailers are faced when it comes to Digital Asset Management (aka DAM)Why these challenges become particularly acute during the key holiday selling seasonThe value gained, both in sales and productivity, from having a strong DAM setup in placeThe many integration points that come into play with a DAM system, particularly a retailer’s PIM systemAnd, perhaps most importantly, why not taking Digital Asset Management seriously now, across every level of a retail organization, could come back to bite you in the future*Sponsored Content*This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

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This episode is 33 minutes long.

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This episode was published on November 27, 2023.

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