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Spotlight Series | Supercharging A Retail Media Network With Accelerate360 CDO Liz Roche

EPISODE · Sep 12, 2022 · 25 MIN

Spotlight Series | Supercharging A Retail Media Network With Accelerate360 CDO Liz Roche

from Omni Talk Retail

In this latest episode of the Omni Talk Retail Spotlight Series, Accelerate360's Chief Data Officer Liz Roche joins Chris Walton and Anne Mezzenga to discuss the keys to differentiating content across a Retail Media Network. Together the three of them discuss: - How to unlock additional advertising inventory in one's Retail Media Network - A first-party data approach to content creation - And why "content authority" will always win out in the long-run Music by hooksounds.com *Sponsored Content*This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

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Spotlight Series | Supercharging A Retail Media Network With Accelerate360 CDO Liz Roche

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