Spotlight Series: "The real magic occurred when we niched"

Tune in to hear a pair of successful accounting professionals who have niched their services to a specific clientele and made significant inroads into that community in their area (and beyond).   Lynn and Janet Behm work with 170 real estate professionals in Utah and abroad. Their clients are desperate for bookkeeping services that meet their unique needs and provide them with the financials they need to deal with their other partners, so they've tailored their services to meet those needs.   The Behms share about their subscription model and the specific methods they've used to gain visibility and grow relationships in their clients' industry -- both in-person and online.   Some of their key marketing and business values:   Offer strategies, not just compliance and numbers. Bring additional value to the table.   Weekly emails provide a consistent voice of authority and relevance to clients.   SEO is critical. "When people search for real estate accountants, they find us."   The Behms are some of our favorite clients -- they represent the level of integrity, service, and professionalism that business owners and taxpayers really need.