Spotlight: The 5,000-Year-Old Method of Making People Remember You

How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,000 years. From Vedic rituals to Alexander the Great's encounter with a naked wise man to MasterCard's Priceless campaign, Pranav traces the thread between ancient storytelling wisdom and modern brand architecture. This episode brought to you by Attentive. Attentive helps brands personalize messages across SMS, email, RCS, and push - so every interaction feels relevant, not random. Not more marketing. Better marketing. That’s marketing made personal. That’s Attentive. To learn more visit attentive.com. ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode metadata supplied by the publisher feed · Published Jul 29, 2026

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Spotlight: The 5,000-Year-Old Method of Making People Remember You

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