Spotlight: Why the future of broking starts with the CRM

As brokers face growing compliance requirements, rising client expectations, and increasing pressure to diversify, the technology underpinning their businesses has never been more important. This week's Broker Daily Spotlight explores how Lend's do-it-all platform has the capacity to be the engine room of the modern brokerage. Julian Barnes is joined by Lend's head of broker and third-party distribution, Andrew Beckett, to discuss the evolution of broker technology and why the right CRM is becoming central to growth, efficiency, and diversification. The conversation explores how Lend's platform is helping brokers streamline workflows, gain market share, improve lender matching, and create new conversations with clients. Tune in to hear more about: Why the broker CRM is evolving into an all-in-one business platform. What brokers need from their technology stack to support future growth. How Lend is building a platform designed to support brokers across multiple lending verticals. The discussion centres around how brokers can build more scalable businesses and why the next evolution of broking may start with the systems that power it.