Spray and Pray vs Attract and Engage

We see the social media influencer and think that large followings and minor celebrity status is the direction to go with our marketing. We see big brand marketing spending and think it takes significant money for marketing. The chiropractor with shock factor videos with tons of likes must be the way to go.  This leads many chiropractors to the Spray and Pray model of creating content for their practice growth.  The good news is, in this episode, I guide you on how to strategically Attract and Engage a reasonable-sized audience and how your practice can have world class marketing without being an influencer or shock jock.  There is a lot more to marketing than likes, big money spent, and unengaged followers. This episode will get you thinking on how to achieve sustainable growth for your practice.