Spring Clean Your Content

Most content teams aren’t struggling to create. They’re struggling to prioritise what already exists.In episode 5 of Permission to Rant, we challenge the instinct to publish more and make the case for pruning your content instead.We discuss why more content isn’t always better, how outdated blogs and overlapping topics hurt performance, why teams are afraid to delete, and how to audit, improve, and consolidate what you already have.If you’re dealing with a dip in traffic or a bloated content library, this one’s for you.Come rant with us.Permission to Rant is a marketing podcast about B2B marketing, storytelling strategy, AI in marketing, and fixing broken content systems.Hosted by Penny and Nike from Contentoo.Subscribe for bi-weekly episodes.YouTubeLinkedInWebsitePenny WarnockNike Pucci