Spring Cleaning Your Station Website Can Attract More Visitors

Is your station’s website feeling weighed down by outdated promos, old event pages, or stale content? In this episode, we explore how a little “spring cleaning”—both refreshing valuable older posts and pruning what’s no longer relevant—can boost your station’s credibility, improve SEO, and keep listeners coming back.Key Takeaways:Why Spring Is Perfect for a Cleanup: Seasonal momentum makes it easier to spot which content needs a refresh.Refreshing vs. Pruning: Understand the difference between improving an existing piece (adding new details, visuals, or SEO tweaks) and removing irrelevant pages altogether.Boosting User Experience & SEO: A well-maintained website is easier for listeners to navigate and ranks higher in search results.Best Practices to Get Started: Conduct regular audits, update evergreen posts, remove or merge outdated articles, and set up proper redirects when you delete pages.For more in-depth show notes, visit: https://www.skyrocketradio.com/177Ready to upgrade your station’s website? Get started at https://www.skyrocketradio.com.