Spring Forward: Mother’s Day Strategies from the Directors

Episode 273: Vonda and Lori are joined by Flower Clique's other two directors, Kami Martin and Ellie LaFever, in this episode packed with tangible takeaways to help your flower shop thrive this spring. From prepping for Mother’s Day and prom season to tackling pricing concerns and marketing strategies, the team shares expert tips to set you up for success.They dive into everything from how to name products to ensuring high-quality product photography. Plus, they discuss the importance of training employees effectively and avoiding common pitfalls when onboarding new staff.Tune in for a mix of industry know-how, real-world examples, and a few unexpected detours—including a heartfelt discussion about eagle-watching! ;)Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist