The Business & Pleasure of Flowers

Episode 333: In this episode, we’re diving into everything you didn’t know you needed to know about the AIFD Symposium—and why it’s so much more than just another industry event.If you’ve ever looked at the price tag and hesitated, or wondered if it’s really worth it, this conversation is for you. We break down what actually happens behind the scenes—from immersive design experiences and main stage programs to hands-on workshops and real, practical education you can take straight back to your shop.This isn’t just inspiration—it’s a crash course in growth. You’ll hear about the designers, the energy, the unexpected takeaways, and the kind of “ammunition” that fuels your creativity and business for the entire year.But beyond the classes and content, it’s about something bigger: connection, community, and stepping into a space that challenges and elevates you.If you’ve never been to Symposium, consider this your invitation. And if you have, you already know… there’s nothing else like it.Elevate Registration Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 332:  Mother’s Day is here—and the difference between a decent week and a record-breaking one comes down to how your team communicates with customers.In this episode, Vonda sits down with the floral industry's two most trusted experts in sales and customer service education, Lori Wilson, from Flower Clique and Sam Bowles, the General Manager and Creative Director at Allen's in in San Diego, CA, to break down exactly what flower shop teams should be saying (and NOT saying) during the busiest sales week of the year (and beyond!).You’ll hear real, practical strategies you can implement immediately—including:The “GROW” framework for turning conversations into higher-value salesWhat to say instead of “What’s your budget?” (and why it’s costing you money)How to confidently sell $250+ arrangements without feeling pushyThe fastest way to build connection with customers—in under 10 secondsWhy having a “jaw-dropper” arrangement in your cooler can transform your revenueWhat phrases instantly kill a sale (and how to fix them)How to train and course-correct your team during a busy holiday weekThe importance of protecting your team’s energy—and your shop’s standardsThis episode is equal parts strategy, real talk, and behind-the-scenes insight from leaders actively running high-performing flower shops.If you want your team to sound more confident, sell more effectively, and create better customer experiences this Mother’s Day—this is the playbook.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 331: What does community really mean - and why does it matter so much, especially in the floral industry?In this heartfelt and honest conversation, Vonda and Lori explore the deeper, more emotional side of community; from the neighborhoods we live in, to the flower shops we run, to the industry circles that support us. Through personal stories (including Lori’s unexpected connection with a new church community and Vonda’s reflections on neighborhood interactions), they unpack how community shapes perspective, brings calm, and reminds us what truly matters.They also dive into how community exists at every level, from your local customers to organizations like American Institute of Floral Designers and Society of American Florists, and why stepping outside your daily routine can make you a better leader, business owner, and human.This episode is a powerful reminder that community isn’t just where you belong - it’s what helps you grow, stay grounded, and show up better in every part of your life. Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 330: What do forensic science and floral design have in common? For Amy McCord, founder of Flower Moxie, they're both part of the same unlikely journey – one that started with a $100 wedding, a box of Sam's Club roses, and a lot of tears.In this episode, Lori and Vonda sit down with Amy to talk about how she went from working in a biochemistry lab to building one of the most recognized floral education brands in the industry. Amy shares the real story behind Flower Moxie, her new book Blooms Every Day, and why she believes the DIY floral space isn't a threat to florists – it's an opportunity.In this episode we cover:How Amy turned a side hustle into a full floral empireThe moment she knew Flower Moxie was really going to workWhat florists can learn from the DIY wedding marketWhy social media is changing bride expectations (and what to do about it)The leadership lessons that transformed her team and her businessBehind the scenes of writing and shooting Blooms Every DayConnect with AmyWebsite: flowermoxie.com Instagram: @flowermoxie Pre-order her book: geni.us/BloomsEveryDaySponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 329: This one might sting a little.Lori and Vonda are saying the quiet part out loud—sharing the hard truths flower shop owners need to hear but rarely do. From not knowing your numbers, to blaming your team, to staying stuck in design instead of actually running your business… this episode pulls no punches.If your shop feels chaotic, inconsistent, or like it’s not growing the way it should—there’s a reason. And it’s probably not what you think.This isn’t about tearing anyone down. It’s about waking up, getting honest, and making the changes that actually move your business forward.Because at the end of the day, avoiding the truth is far more expensive than facing it.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 328: After Easter reflections (and a few stories involving pools, squirrels, and unexpected repairs), Lori and Vonda dive into a conversation that hits close to home for every business owner - control.From slow seasons in flower shops to tough leadership decisions and the emotional weight that comes with them, they unpack the constant tension between what you can control and what you simply have to release. Whether it’s sales, customer reactions, team dynamics, or even your own expectations, learning that difference is where growth really begins.They share real-life experiences from the floral industry, including navigating uncertainty, managing emotions, supporting struggling shop owners, and making decisions that don’t always make everyone happy. Along the way, they explore practical ways to regain a sense of peace - through mindset shifts, gratitude, vulnerability, and focusing on the actions that actually move your business forward.This episode is a reminder that while you can’t control everything, you can control how you respond—and that’s where your power is.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 327:  If social media feels overwhelming, confusing, or like one more thing on your already full plate, this episode is for you.Lori and Vonda sit down with Chris Grigas and Karrie Wallace, both from the Bill Doran Company team working from different locations, to have a real, honest conversation about what’s actually working right now on Instagram and Facebook for florists. From struggling to post and feeling behind on trends to understanding what the algorithm is really favoring, this episode breaks it all down in a way that feels doable.They share why so many shops are missing the mark, how to think differently about your content, and what it looks like to create posts that truly connect with your audience. You’ll hear practical ideas you can use right away, along with a refreshing reminder that social media doesn’t have to be perfect to be effective. In fact, the most impactful content right now is authentic, unfiltered, and human.Whether you love social media or avoid it altogether, this conversation will leave you feeling more confident, less overwhelmed, and ready to show up in a way that actually grows your business.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 326: In this episode, Vonda and Lori welcome Vanessa Leite, Executive Director of That Flower Feeling, for a timely conversation about the industry-wide marketing movement designed to keep flowers top-of-mind beyond the “marrying and burying” peaks. Vanessa shares her nonprofit leadership journey, how the initiative launched with a bold industry investment, and why the goal is bigger than a single campaign—it’s about building everyday flower-buying into modern life.You’ll hear what’s behind the new “Just Add Flowers” campaign, what early performance metrics are showing across major social platforms, and why a third-party test market delivered a notable lift in local floral sales. Vanessa also breaks down how florists can use the free (and contributor-level customizable) marketing assets, why participation matters for long-term industry growth, and what’s coming next—including a mid-year campaign check-in webinar.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 325:  Registration is officially open — and we’re celebrating with a behind-the-scenes conversation you won’t want to miss. In this episode, Vonda and Lori sit down with Randy Wooten AIFD, co-coordinator of the AIFD Symposium, to talk candidly about what it really takes to bring Symposium to life.From how the Elevate theme was born, to the three-year planning process, to the responsibility (and heart) behind creating a welcoming, inclusive experience for first-timers and seasoned attendees alike—this conversation pulls back the curtain on the people, purpose, and passion driving AIFD Elevate.You’ll hear why organization, people skills, kindness, and collaboration matter just as much as design talent, how presenters are selected, what makes the main stage so powerful, and why Symposium isn’t just for designers—it’s for anyone who loves this industry.If you’ve ever wondered what Symposium is truly about, why Elevate matters, or what kind of experience awaits you when you walk through those doors, this episode will leave you informed, inspired, and excited to be part of it.Register Now! Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 324: What do jelly beans, golf course comfort stations, and customer service have in common? More than you might think.In this episode, Vonda and Lori dive into the subtle habits that build trust with customers - whether you’re working in a flower shop, retail store, or any customer-facing business. Inspired by recent research and real experiences from the floral industry, they explore the small but powerful ways people decide whether they trust you… often within just seconds.From being fully present with customers to leading with warmth, matching energy, and showing genuine curiosity, these simple behaviors can transform everyday interactions into meaningful connections that keep customers coming back.You’ll hear practical insights, relatable stories from trade shows and presentations, and a few laughs along the way (including a surprising amount of discussion about jelly beans).Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 323: In a world where we can learn anything online, is it still worth leaving your shop to attend a floral conference?After returning from the Great Lakes Floral Expo, Lori shares what truly happens when you step out from behind the counter and show up in person. From unexpected hugs at the booth to meaningful hallway conversations, this episode explores the kind of connection, confidence, and inspiration that simply can’t be recreated on a screen.Vonda and Lori talk about the unseen volunteers who make these events possible, the designers learning inside the flower room, and the ripple effect that happens when florists gather with open hearts and open minds. They reflect on the energy shift that takes place over a single weekend and the leadership impact of investing in yourself — and your team.If you’ve ever wondered whether you have the time or whether it’s really worth it, this conversation is your reminder that showing up still matters. When we elevate one another, we elevate the entire industry.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 322: What makes you instantly leery of a person or situation - and why does your gut matter more than you think? In this candid and wide-ranging conversation, Vonda, Lori, and Ellie unpack the meaning of being “leery,” from fast-talking salespeople and sketchy orders to AI, customer behavior, and everyday red flags we’ve all learned to recognize.Inspired by everything from Olympic backstories to Valentine’s Day scams, door-to-door sales, restaurant etiquette, and even Mount Everest, this episode explores how lived experience shapes intuition and why being cautious isn’t a flaw, it’s wisdom.Along the way, they tie it back to floristry and business: trusting your instincts with customers, orders, employees, technology, and relationships, while still staying open-hearted and kind. Plus, a fun rapid-fire game of Leery or Lovely to test your own gut reactions.If you’ve ever thought, “Something about this doesn’t sit right,” this episode reminds you: that feeling exists for a reason.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 321: Broken trust doesn’t just hurt—it reshapes how we see people, relationships, and ourselves. In this episode, Vonda and Lori talk candidly about betrayal in friendships, mentorships, and the workplace, especially during high-stress seasons like Valentine’s Day. They explore why emotional pain mirrors physical pain, how kindness restores psychological safety, and why healing starts with acknowledgment, boundaries, and compassion—for others and for ourselves.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 320: Valentine’s Day brings out fascinating human behavior. In this episode, Vonda and Lori unpack bizarre psychology facts, from confidence bias and mood-based judgments to decision-making under stress - and how understanding them can elevate customer service, communication, and sales during the busiest floral season of the year.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 319: Kindness is a free investment with the highest returns — so why don't more florists treat it that way? Inspired by Warren Buffett's philosophy, Vonda and Lori dive into how small acts of kindness can transform your customer service, team culture, and productivity. With real-life stories and science-backed insights, this episode will change how you think about what it takes to build lasting loyalty.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 318: In this episode, Lori and Ellie sit down for a candid (and slightly unfiltered) conversation we’re calling Clique Conference Confessions. From hydrangea disasters, to needing all the Zofran, to unforgettable field trips, they reflect on past years of SAF's Next Gen conferences – from Miami to San Diego to Dallas – and what to expect this year for Raleigh, coming up on February 22–24, 2026.We talk honestly about showing up unsure, leaving inspired, and the unexpected magic that happens when education, vulnerability, and connection collide. If you’ve ever wondered whether Next Gen is worth it – or needed a reminder of why investing in yourself or your employee (and the future of our industry) matters, this one’s for you.Learn more about Next Gen 2026 and get registered here.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 317: Valentine’s Day is the busiest and most important holiday of the year for florists, and preparation makes all the difference. Vonda and Lori walk you through a full Valentine’s Day staff meeting, just as they would with their own teams.From customer service reminders and sales scripts to design productivity, cooler strategy, delivery expectations, and social media ideas, this episode is packed with practical guidance you can use immediately. They cover pricing confidence, upselling with integrity, managing stress, supporting your teammates, and creating a positive, organized environment—even when things get hectic.Whether you’re a designer, sales associate, delivery driver, or owner, this episode is designed to motivate, align your team, and help you approach Valentine’s Day with confidence, clarity, and a little fun.You’ve got this—now let’s go sell some flowers. 2026 Valentine's Day Staff Meeting Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 316: In this episode, Lori and Vonda flip their 2025 Bingo Cards and reflect on what actually got done, what didn’t, and why that matters.From surprise home projects and travel wins to the realities of burnout, distraction, and the importance of being “bored,” the conversation turns thoughtful, honest, and relatable. They also look at Flower Clique’s business goals, where progress was made, and where clarity and systems still need work.The episode wraps with a little industry “water cooler” talk—what conferences are coming up, where the team will be teaching and learning, and why getting out of your shop and into the room still matters.A candid conversation about intention, reflection, growth, and giving yourself permission to adjust—without guilt.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 315:  In this special anniversary episode, Vonda, Lori, Ellie, and Kami gather to celebrate six years of Business & Pleasure of Flowers. They share heartfelt (and hilarious) holiday stories, reflect on how “Amplify” shaped the past year—including the tariff pivot—and brainstorm what Flower Clique’s Word of the Year for 2026 should be. The episode wraps with proud, goosebump moments: member wins, community connections, and the impact that keeps the team energized for what’s next.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 314: Ellie’s back as the resident trend predictor, and this episode is all about what’s coming next for 2026, before your customers start asking for it. Lori, Vonda, and Ellie dig into Pinterest Predicts 2026 (yes, the data-driven one) and compare it to floral-industry trend insights, pulling out what actually matters for florists and flower shop owners. From the internet’s strong opinions on the “color of the year,” to cool blue taking over everything, to vintage details making a comeback, to scent-stacking, playful candy-colored ideas, and even the surprise “cabbage” moment - this one is packed with inspiration you can translate into real designs and real marketing. The big takeaway: you don’t have to chase every trend, just pick a few, use them strategically, and stay one step ahead.Pinterest Predicts™: Top Trends for 2026Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 313: It’s almost Christmas, the packages are at the mercy of FedEx and UPS, and Lori’s dad is calling two days before the holiday wondering if he should buy gifts for all the grandkids. In other words, peak season energy.In this episode, Lori brings a list she found called “10 signs you’re mentally strong (but may not realize it)” and the conversation turns into a surprisingly relatable look at mental toughness, what it really means, how it changes with age, and why it matters so much when you’re running a flower shop. From cutting off toxic customers, to forgiving without reconnecting, to saying no without guilt, to not overreacting to one bad review, Lori and Vonda connect real-life growth to real-life business ownership. They also talk about healing privately, staying focused instead of posting everything, and learning to use silence as a strategy—especially in the rare quiet moments between seasons.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 312: Lori and Vonda lean into the chaos of the holiday season and tackle a topic every florist can relate to, what your customer service voice needs to say vs. what you wish you could say.From last-minute delivery requests to “I don’t care, you decide” customers who definitely care, they share laugh-out-loud moments from the flower shop—and the thoughts that stay safely inside our heads. Along the way, they talk through simple, real-world ways to handle busy holiday calls with confidence, warmth, and leadership, even when you’re tired and running on caffeine.This episode is equal parts humor and helpful reminders about setting expectations, offering clear options, staying upbeat on the phone, and finding small ways to create memorable moments for your customers—especially during the busiest time of year.If you’ve ever hung up the phone and thought, “If only I could say what I was really thinking,” this one’s for you.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 311: In this episode Ellie sits down with Angelique Witcher, Director of Marketing at Accent Decor, to talk all things branding and elevating your business in 2026 – especially if you’re a floral retailer or designer.Angelique shares how her background in fashion, design, and global culture informs Accent Decor’s brand vision, and walks us through their recent rebrand – from clarifying their core customer buckets (flower, plant, and home) to making sure every touchpoint, from website to showroom, feels intentional and elevated. She and Ellie break down how strong branding influences pricing power, customer trust, and perception long before you ever speak to a client.Angelique also gives a sneak peek into Accent Decor’s upcoming Valentine’s Day promo, new arches and event pieces launching in January, and how they’re partnering with farms to create fresh floral installations in their showrooms.If you’ve been feeling that your brand no longer matches the beauty of your work, this episode will inspire you to refine, elevate, and show up in 2026 with a look and story that truly reflect your artistry. 🌸Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 310: In this heartfelt episode, Lori and Vonda open up about the emotional side of customer service—especially during the busy holiday season. They remind us that not every upset customer is truly angry; some are overwhelmed, hurting, or simply lonely. With gentle guidance and real examples from the floral industry, they share how a simple pause, a calm tone, and a little kindness can completely change an interaction.It’s a warm reminder that the way we show up for others matters, and that compassion—especially in stressful moments—can make someone’s day a little brighter.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 309: In this special episode, Lori and Vonda welcome a very important guest—Ellie—to relive her unforgettable wedding in Rome and pull back the curtain on what it really takes to design an international destination wedding. From navigating time zones, laid-back Italian vendors, and cultural differences (“unfortunately…”), to securing flowers through industry connections, planning mechanics for towering broken arches, and transporting hundreds of stems through narrow Roman streets at 5:30 a.m.—they share the wins, pivots, and problem-solving behind the magic.You’ll hear how vision boards evolved (and had to be “locked”), how a DIY PVC arch frame became a showstopper, why respecting the architecture and history of a venue matters, and how a trusted design team (Tim, Julie, and Vonda) made it possible for the mother of the bride to actually be the mother of the bride on the big day.Whether you’re a florist dreaming of destination work or just love a good behind-the-scenes wedding story, this episode is full of heart, humor, and practical insight on designing something truly unforgettable.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure.You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and why emailing once a month is better than not emailing at all. A refreshing, relatable take on marketing from two people who fully admit they’re running on fumes—and yet delivering pure gold.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 307: Lori and Vonda welcome friend and designer, Marlin Hargrove AIFD, for a masterclass in holiday home installs—equal parts sparkle and straight talk. From landing residential vs. commercial clients to deciding when to use a client’s décor vs. curating a full package, Marlin breaks down the real-world workflow: consult questions that matter, tree-lighting strategy, toppers (crowns or subtle?), staffing smartly (lighters, designers, fluffers), and building half-day/full-day rate structures that actually pay. You’ll hear clever marketing moves (neighborhood targeting, blogger partnerships, mailbox-friendly outreach), why take-down is gold for next year’s bookings, and how timing (Thanksgiving to New Year’s) drives your calendar and fees. It’s candid, practical, and a little bit hilarious—yes, including “save-the-marriage” tree installs.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 306: When it rains, it pours — but even in the busiest, most chaotic weeks, florists know how to make something beautiful bloom. In this lively and laughter-filled episode, Lori and Vonda swap “one-thing-after-another” stories before diving into fresh, practical ways flower shops can thrive this holiday season.From DIY centerpiece kits and bring-your-own-vase designs to holiday workshops, ribbon bow services, and social media marketing tips, they unpack creative, low-cost ideas that help floral businesses stand out and connect with their communities.You’ll also hear heartfelt stories, clever marketing strategies, and a few moments of pure hilarity (yes, including making bows with your feet). Whether you’re a seasoned florist or just love hearing how creativity meets chaos, this episode will inspire you to tap into your team, think outside the vase, and bloom through any storm.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 305:  In this heartfelt and candid conversation, Lori opens up about one of those weeks — when everything seems to happen at once. From car troubles and family emergencies to the emotional rollercoaster of feeling stretched too thin, they unpack the real-life chaos that comes with balancing work, family, and self.Together, they explore what it means to give yourself grace, delegate when needed, and let go of guilt, especially for business owners and florists who feel they must always “power through.” Vonda and Lori  share wisdom about finding support systems, communicating transparently with customers, and remembering that storms always pass, often leaving our gardens stronger and more beautiful than before.✨ Whether you’re a florist, small business owner, or just someone trying to stay afloat during a downpour, this episode reminds you that you’re not alone and that after the rain, the blooms return brighter than ever.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 304: This week, Lori and Vonda catch up on life, caregiving, and the whirlwind of a recent Italy wedding trip before diving into the timeless wisdom of Mr. Rogers. Together, they reflect on his lessons of empathy, dignity, and human connection, exploring how to slow down, listen deeply, and rediscover the beauty of wonder in today’s noisy world. This episode is a gentle reminder to pause, reflect, and find joy in the simple, meaningful moments that truly elevate life.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 303:  Society of American Florist (SAF) CEO Kate Penn joins Lori and Vonda to unpack what’s really happening in floral retail—rising consumer spend, experience-driven shopping, value-aligned buying, and how smart shops are winning with culture, training, and tighter ops. We hit staffing + succession, smaller holidays, practical website/SEO moves, SAF’s advocacy updates, and a sneak peek at SAF’s new AI “coach.” Actionable, optimistic, and real.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 302: One of the questions we hear most often when we're out at shows, conventions, and symposiums is: “So…what is Flower Clique?” In this episode, Vonda and Lori sit down with Ellie LaFever and Kami Martin to answer that question once and for all.From the why behind Flower Clique’s creation, to the specific ways we help florists simplify inventory, increase profitability, and strengthen their digital presence, this conversation dives into what makes Flower Clique more than just a service—it’s a support system. You’ll also hear about the importance of quality product photography, how your website works like a menu, the role of education through our Prep Schools and online courses, and why consistency in branding and social media matters more than ever.If you’ve ever wondered what Flower Clique is (or how we might lighten the load for your shop), this episode is your answer.Flower Clique Discovery CallSponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 301: What’s it really like to work in a family-owned business? In this episode, Lori chats with Mimi Pacheco, Marketing and Communications at Jet Fresh Flowers, about the unique joys and challenges of being part of companies built on family legacies.From the trust, flexibility, and sense of belonging that come with working in a close-knit environment, to the blurred boundaries, communication hurdles, and work-life balance struggles—it’s all on the table. Lori and Mimi share their personal experiences, lessons learned, and advice for anyone navigating the rewarding (and sometimes complicated) world of family businesses.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 300: Three hundred episodes later—wow! What started as a “let’s try it for a year” experiment has turned into a five-year journey filled with laughter, lessons, and lots of love for the floral community. In this special episode, Vonda and Lori reflect on what they’ve learned along the way: the joy of authentic connection, the quirks of podcasting, and the importance of patience (in business and in life). From hilarious behind-the-scenes moments to heartfelt takeaways about kindness, customers, and each other, this celebration is both a thank you to listeners and an invitation to keep going—together.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 299: In this lighthearted and thoughtful episode, Vonda and Lori kick things off with karaoke night plans, road trip shenanigans, and a few laughs before diving into something we all wrestle with—morning routines. Inspired by an article on 10 simple habits that quietly make you unstoppable, they share personal stories, practical reflections, and how even small changes like making your bed, stepping outside for a few minutes of sunlight, or choosing three priorities can set the tone for your whole day. Whether you’re running a flower shop, a business, or just trying to start your mornings with more intention, this episode will encourage you to reset, refocus, and bring your best self forward.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 298: Lori’s voice is back—and so is the chatter across the floral world. In this episode, Vonda and Lori sit down with industry leader and President of Bill Doran Company, Bill LaFever, to unpack the big announcement combining Bill Doran Company and DWF, Denver Wholesale Florist, and what it really means for retail florists. Bill shares his family’s 80-year story—from his grandfather’s one-station-wagon route to 38 locations  —and why the company’s true engine has always been people and relationships.We dig into practical takeaways for shops: fresher product through farm-direct procurement, the role of private labels like Doran Direct and Mount Flora, and why “quality, connection, and community” still win. Bill also talks hiring (hire slow, fire fast), leading through change with common sense and compassion, and mindset shifts when news hits your market. Bonus: rapid-fire fun—favorite flowers (hello, lisianthus and roses), live music obsessions, and game-day views.If you’ve been wondering how this news affects your buying, your rep, and your customers’ experience, this candid conversation will steady your footing—and maybe spark your next move.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 297: In this special solo episode, Vonda LaFever, AIFD, takes us on a heartfelt journey through her 50 years in the floral industry. From her very first Saturday job at a flower shop in Ames, Iowa, to building her own business alongside her husband, to founding Flower Clique, Vonda shares the lessons that shaped her career and her life.She reflects on mentors who taught her the importance of commitment, quality, and mechanics; the joy of teamwork and community; and the milestones that come from family, friends, and faith. Most of all, this episode is a celebration of passion, resilience, and the belief that when you keep learning and share what you know, you not only grow yourself—you elevate everyone around you. 🌸Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 296:  Marketing is so much more than pretty Instagram posts – it’s the way your team answers the phone, the words you choose in an email, and the vibe customers feel when they walk through your door. In this workshop-style episode, Ellie LaFever PFCI, breaks down how to create intentional marketing that feels true to your brand and shows up consistently across every touchpoint.If you’ve ever felt overwhelmed by what to post, when to post it, or how to make your marketing feel more authentic, this episode will give you clarity and a practical roadmap to move forward with intention.View the sessionSponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 295: In this episode Vonda and Lori share their takeaways from the SAF Convention—highlighting programs, conversations, and connections that sparked inspiration. From co-presenting alongside industry leader Tim Farrell AIFD, PFCI, AAF, CFD on growing sympathy profits with intention, to navigating questions about grief, empathy, and how to confidently guide families in honoring loved ones, this episode blends heartfelt reflection with practical business strategies. Plus, hear stories from behind the scenes, reminders about the proven emotional power of flowers, and why sharing that message boldly matters more than ever.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 294: What happens when three generations come together for a week-long Flower Clique photo shoot? Lori and Vonda are joined by Ellie and Vonda’s granddaughter Leighton for a heartwarming (and often hilarious) conversation about working side-by-side, social media through different generations’ eyes, and the unexpected skills that keep a creative team running smoothly—DoorDash expertise included. From behind-the-scenes flower arranging to generational personality quirks, this episode is part family reunion, part business insight, and all Flower Clique charm.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 293: In this solo episode, Vonda steps in while Lori waits to see if she is selected for jury duty—and uses the moment to talk about something every florist (and human) deals with: deadlines. From painting before houseguests arrive to preparing a flower shop for fall and holiday events, Vonda shares why deadlines aren’t the enemy—they’re actually a powerful tool for reducing stress, aligning your team, and getting real work done. You’ll hear practical ways to break down big projects, reverse-engineer timelines, and finally check off that task that’s been hanging over your head.Whether you’re prepping for the holiday season, planning a photoshoot, or just trying to clean the cooler, this episode will inspire you to set your next deadline—with clarity, momentum, and maybe even a little relief.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 292: Lori returns from her unforgettable trip to Scotland and Ireland—packed with castles, cobblestone streets, walking tours, pub chats, and even an ancient gospel manuscript. She and Vonda reflect on the joy of cultural exploration, the value of unplugging, and the unexpected tug of floral FOMO, even when you’re surrounded by highland cows and Guinness.Back stateside, Vonda shares behind-the-scenes lessons from AIFD Symposium and what it means to lead with intentionality, observation, and personal invitation. Together, they dive into how volunteering, mentoring, and simply asking someone to step up can change everything—at work, in community, and beyond.Whether you’re a flower pro, a traveler at heart, or someone who believes in learning from every experience—this episode reminds you how powerful it is to stay curious, stay connected, and say yes to new opportunities.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 291: What’s the #1 factor influencing your flower shop’s success? Spoiler: it’s not your flowers. In this episode, Lori dives deep into why your team is the most powerful profit driver in your business. From the power of first impressions to the role of education, empowerment, and authentic customer service, she shares real-world tips, data-backed insights, and even a clever BLOOM framework (courtesy of her AI assistant!) to help you build a team that turns one-time buyers into loyal customers. If you’re ready to elevate your shop’s culture—and your bottom line—this episode is for you.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 290: Lori and Vonda kick off with a hilarious (and slightly traumatic) story that every light sleeper will understand—then dive into a list of powerful quotes that spark real conversation on growth, mindset, leadership, and control (or lack thereof). Whether you’re a flower shop owner, team leader, or just trying to make sense of your own journey, this episode reminds us we’re always changing, always learning, and definitely not alone. Get ready to laugh, reflect, and maybe even raise your hand to change a pattern or two.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 289: Recorded on Lori's birthday, Lori and Vonda are joined by the one and only Marlin Hargrove—freelance designer, industry educator, and master storyteller. What begins with bus-ride memories from a trip to Holland quickly unfolds into a deeply moving and wildly entertaining conversation. Marlin opens up about his 44-year journey through every corner of the floral industry—from shop floors and wholesale warehouses to addiction, recovery, and finding his place again through laughter, connection, and courage. His story is filled with grace, wisdom, and humor as he shares what it truly means to live authentically, shine in your own lane, and “make a statement or stay in the house.” This is an episode that will make you laugh, reflect, and maybe even raise your hand. Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 288: In this honest and behind-the-scenes episode, Vonda, Lori, and Ellie unpack the highs, lows, and lessons from Flower Clique’s most ambitious photo shoot to date—capturing Fall, Christmas, and Valentine’s Day collections in one marathon session. From binder chaos and perceived value challenges to hats and 13-hour shoot days, they share what made this shoot different—and harder—than ever before.You’ll hear how the team balanced creativity with profitability, dealt with design tweaks on the fly, navigated fatigue and frustration, and ultimately pulled off a huge win for their members. It’s a raw, relatable look at what it really takes to make website-worthy, sellable floral imagery—and why it matters.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 287: Lori and Vonda sit down with Amanda Jedlinsky, Senior Director of Content and Communications at the Society of American Florists (SAF), for a fun and insightful conversation about team building, the power of in-person events, and what attendees can expect from this year’s SAF Convention. They also dive into the value of industry networking, staying inspired, and why now is the time to invest in education—not pull back. A must-listen for anyone passionate about growing in the floral industry!Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 286: Lori and Vonda sit down with floral industry leaders and AIFD past presidents Lori Novak and Frank Feysa to talk all things AIFD Symposium. From personal stories of their first experiences to the evolution of the event into a must-attend educational powerhouse, this episode is filled with passion, insight, and behind-the-scenes glimpses of what makes AIFD so impactful. Whether you’re a first-time attendee or a long-time member, you’ll walk away inspired to grow, connect, and be part of something bigger in the floral world.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 285: In this inspiring conversation, Lori and Vonda welcome Monty Pereira, General Manager of Watanabe Floral, Inc. in Honolulu, Hawaii. Monty shares his journey from CPA to floral industry leader and offers a behind-the-scenes look at how Watanabe Floral has grown into one of Hawaii’s most respected operations.They discuss the impact of Hawaiian culture on the business, the importance of staying true to core values, creating a customer-first mindset, managing a multi-generational team, and why building relationships inside and outside the industry is key to long-term success. Packed with warmth, wisdom, and practical insights, this is an episode every florist will want to hear!Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Episode 284: Summer has officially begun, and we’re diving into everything from backyard baseball memories to how summer traffic and summer hours impact our daily lives. But beyond the nostalgia, we’re focusing on what’s truly important for your flower shop: summer goals, mindset, and staying ahead!Join Lori and Vonda as they explore how the Reticular Activating System (RAS) in our brains shapes what we see, what we notice, and how it impacts our daily interactions... yes, even in the flower shop! From positivity and team culture to customer service and product inspiration, we’ll talk about how to harness RAS to bring your summer goals to life.We also bring on our special guest, Marissa Guerrero, to talk about the Texas State Floral Expo coming up at the end of June. She shares all the “secrets” and nuggets of knowledge you’ll gain by attending this in-person event, and why showing up in real life matters more than ever in our AI-driven world!Texas State Floral Expo Information and Registration LinkSponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist