Spring is coming to your bike shop. How is your product mix in-store and online?

As we approach spring 2026, thinking about the product mix in-store and online can make a huge difference in a local bike shop's success as prime riding weather returns to many parts of North America.What are your potential customers searching for online? What would they buy with that new bike if only you had it in stock and in front of them before all of the excitement of new bike day fades? When is it wise to hold a full size run, and when should you experiment with one or two of something?Pro tip: Helmets on test rides. First of all, should be mandatory for all of the liability reasons. Second, all helmets used for test rides should be nice, new, and clean. They should be helmets that you want to sell more of. Why? Listen and find out, then let us know your approach to inventory strategy this year. Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] Us on LinkedInMark Still, Senior Business DevelopmentDavid Martinez, Key Accounts AdvisorWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].