Sprinkles Co-Founder, Candace Nelson, On Building A Brand From Scratch

I'm joined by Candace Nelson, the serial entrepreneur known for co-founding Sprinkles, the world's first cupcake bakery and ATM. She takes us behind-the-scenes on how she bootstrapped Sprinkles and revolutionized the dessert industry. She shares tangible tips for bringing your branding vision to life, explains why you should be leaning into your feminine side as a woman in business, and highlights the role that community and mentorship have played in her success.    Candace's latest book, Sweet Success, is a beginner's guide to entrepreneurship from the lens of a first-time founder. She talks about what inspired her to pass her wisdom on to the next generation of changemakers and what readers can expect when they pick up a copy. Plus, Candace gets candid about what it looks like to balance business, motherhood, and life during busy seasons.    In this episode we talk about: Looking for opportunities where you can elevate everyday life and challenge the status quo  The #1 thing mindset shift you have to embrace if you want to charge a premium for your services or products  Why being consistent is crucial for your brand identity and growth  How Candace is diversifying and disrupting the venture capital space  What Candace wishes more people knew about her entrepreneurial journey    RESOURCES:  We're giving away three copies of Candace's book Sweet Success! All you have to do is share this episode and tag @candacenelson + @powerhouse_women on your Instagram Story!   Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!   Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership   CONNECT WITH CANDACE  Follow Candace: @candacenelson  Pre-order her book: Sweet Success: A Simple Recipe For Turning Your Passion Into Profit   Learn more on her website: candace-nelson.com    CONNECT WITH POWERHOUSE WOMEN Follow Powerhouse Women: @powerhouse_women Follow Lindsey: @llindseyschwartz Follow Hannah: @hannahmwells Visit the Powerhouse Women website: www.powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity