Sprinkles Co-Founder, Candace Nelson, On Innovation & Reinventing The Bakery

My entire world changed the first time I saw a Sprinkles Cupcake ATM, which is why I’m so excited to share the conversation I had with the woman who came up with the idea and co-founder of Sprinkles, Candace Nelson! We talk about the biggest things that put her company on the map, some of the unexpected challenges that came with going viral, and how she’s developed her leadership skills over the years.  Candace shares super insightful advice about how to develop your tolerance to risk and failure, and the importance of constantly getting out of your comfort zone. Plus, we talk about how our female friendships have helped bolster our success and why it’s crucial to consistently nurture your relationships.    IN THIS EPISODE, WE TALK ABOUT: Where the idea for the cupcake ATM came from  How to grow your business while maintaining your core values and branding  The key qualities that Candace looks for in a co-founder  Dealing with the loss that often comes with building and scaling a business  A simple daily practice that has dramatically improved Candace’s personal and business life  What’s coming up next in Candace’s career    RESOURCES Thanks to Earth Echo for supporting the show! Go to shop.earthechofoods.com/loriharder or use code LORI for 15% off all Earth Echo products. Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.    CONNECT WITH CANDACE  Follow Candace: @candacenelson  Pre-order her book: Sweet Success: A Simple Recipe For Turning Your Passion Into Profit   Learn more on her website: candace-nelson.com    CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business