Square Exec Breaks Down What Today’s Best Retailers Do Differently

In this interview, Ramon Ray talks with Ebun Onagorua, Global Head of Brand and Product Marketing at Square, about what small businesses really need to grow in twenty-twenty-six. They break down Block vs. Square, why payments are only one piece of the puzzle, and what’s happening behind the counter that customers never see, from inventory and margins to loyalty and customer experience. Ebun shares patterns of the most successful businesses, why “AI for ROI” matters, and how Square AI is designed to deliver practical insights inside the tools business owners already use. They also discuss cash transactions, the potential impact of penny changes, and Square’s penny rounding pilot built to reduce friction at the register.