Sr. Director of Sales Hondo Lewis on navigating the top partner marketing challenges and opportunities at his time at Foundry - OTR #006

This episode offers a rich exploration of the importance of communication, understanding partnership goals, and the timeless mantra that 'Content is King’. Rick sits down with Hondo Lewis, Foundry’s Sr. Director of Sales, as he shares his remarkable journey from Bay Area band life to a leading figure in Partner Marketing at Foundry. Hondo reflects on his experiences, from selling newspaper ads to cultivating global B2B relationships. Tune in now to explore the core components of successful partner marketing programs, the dynamics of scaling partnerships, and the nuances of driving digital engagements.