Sreejith Jeevan (Rouka)

For this episode of Voices for Local, Monisha makes her way down the Malabar coast to Kerala, to speak to Sreejith Jeevan, the Founder and Head of Design, Rouka. He tells Monisha about how he started to look at a Kasavu sari through a global lens, how he aims to making it relevant in more ways than one, making Indian festivals his muse, and challenging narratives that craft should never change. Sreejith also reveals how the pandemic took him back to his roots while reaching more customers directly. To check out Rouka’s work, log onto their website shoprouka.com, and follow their journey on Instagram @roukabysreejithjeevan. And to keep up with Monisha Singh Katial, follow her on Instagram @monishasinghkatial. We would love to hear from you and your recommendations for homegrown brands that you think we should feature on our lineup of Voices For Local, so reach out to us @voicesforlocal on Instagram. CREDITS: Host: Monisha Singh Katial (Twitter & Instagram) This is a Maed in India production. Audio Engineer: Kartik Kulkarni Audio Editor: Yash Hirave Creative Director: Mae Mariyam Thomas Project Manager: Shaun Fanthome Producer: Husein Haveliwala