SS01 Ep006 - E-Commerce & Life in Singapore vs Shanghai with Elisa Tenivella

For episode six of "Italian Village - The Podcast," we are pleased to host Elisa Tenivella, a professional in managing e-commerce implementation programs, for new and existing brands and products. With over 12 years of experience leading complex projects and partnerships across China, the US and Europe, Elisa is PgMP certified and fluent in both written and spoken Chinese business.https://youtu.be/CT7B3Ew_DkEShe has led the development of several FMCG e-commerce brands for the Chinese and US markets, focusing on product development and branding. She has also managed multinational accounts and delivered large-scale technology programs of over RMB 20 million in the APAC region. Join us as we explore her inspiring journey and insights into the global business landscape. Welcome, Elisa!This episode is sponsored by the SIAL Group of Companies of Singapore, an Italian association that operates in Singapore, Asia and stands out for its promotion, training and consultancy in various sectors.SIAL Group is characterized by four business paradigms: Education, Consultancy, Import/Export and Tourism. If you are interested in starting a business in Asia or South East Asia, do not hesitate to contact our Business Center.If you have any questions or need more information, do not hesitate to contact us.📧 To send us an email, click here [email protected]📱 To contact us on WhatsApp, click here https://wa.me/6596404464Reference link:- Website: SIAL Group https://www.italianassociation.com/- Website: Business Center https://www.ibc.sg/- Instagram: @singaporeibc https://www.instagram.com/singaporeibc/- YouTube: Italian Village - The Podcast https://www.youtube.com/@italianvillage### Episode Index:00:00 Introduction03:59 Elisa Tenivella completing her studies06:02 First work experiences in China10:13 E-commerce in China and within private companies17:00 Creation of a dedicated FMCG product25:00 Privacy, AI, shopping experience and uses in marketplaces30:00 Life in Shanghai as a 20/30 year old vs 30/40 year old and work dynamics40:00 China more open to the market for investors / tourists including Italians46:45 Singapore vs Shanghai and all the related50:00 Tower game53:00 Conclusion and greetingsDon't miss this fascinating interview with an industry leader, perfect for anyone interested in understanding the dynamics of international business and finding inspiration to start their own business in Asia.________________Italian Village is a Podcast that talks about Italians in Asia and in particular in South East Asia, we talk about Business and opportunities in this part of the world, insights, ideas and perplexities.From an idea by:Omar Bassalti 👉 / https://www.linkedin.com/in/omarbassalti/Follow us also on:Spotify: https://spoti.fi/45kNUaSApple Podcast: https://apple.co/3VDVWZeAmazon Music: https://amzn.to/3Rrch17Host: Omar Bassalti 👉 https://www.linkedin.com/in/omarbassalti/Co-Host: Monica Vecchi 👉 https://www.linkedin.com/in/monica-vecchi-490a5631/Guest: Elisa Tenivella👉 (https://www.linkedin.com/in/elisa-tenivella-737b4532/)Executive Producer: Italian Village - The Podcast | https://italianvillage.itArt director: Italian Village - The Podcast | https://italianvillage.itAudio and video post-production: https://italianvillage.it/Theme song and animations: https://italianvillage.it/Graphics: Daniela Castellanos https://www.linkedin.com/in/daniela-castellanos-aa6aa8200/ with CanvaVideo equipment: https://italianvillage.it/Lighting equipment: https://italianvillage.it/Social media manager: DLVRLocation: 400 Orchard Road#06-10 Orchard TowersSingapore 238875https://maps.app.goo.gl/mkkA4t8p1S9k6FES8