SSC SOCIAL ICON - PHAROAHFI

Farieda Metsileng widely adored by her online handle Pharoahfi, is the ultimate blueprint for the modern South African multi-hyphenate: a viral content creator, corporate MC, voice-over artist, TV presenter, and critically acclaimed actress.   Born and raised in Johannesburg, Farieda didn't just stumble into the spotlight; she masterfully engineered her way there.After honing her skills at AFDA, she spent years grinding behind the camera—starting as an intern at Red Pepper Pictures and working tirelessly as a production manager. Her ability to embody hilariously distinct, raw South African archetypes (like the iconic Nthabiseng) on Instagram and YouTube quickly caught the attention of media executives. Harrison Mkhize hung out with her on the Sunday Social Club as she is the social icon for the day. They spoke about longevity in the entertainment industry as well as on building a reputable brand that brands can work with.