SSP 047: How to Start and Scale a Profitable Wedding Film Business From Scratch w/ Matt Johnson

Many of us started our careers focussing on the wedding film industry. And while many filmmakers eventually expand their businesses to include corporate and commercial films, getting established in the wedding in the first place is something that often gets glossed over. If you're looking to make the leap into the world of wedding filmmaking, maybe leaving your day job in the process (woot!) Matt Johnson has some great tips on how to grow a wedding film-based business.  Matt Johnson is a filmmaker/storyteller and owner of FilmStrong, who specializes in stunning wedding videos. He also gives out a ton of free advice, and tips & tricks on his extremely popular Youtube channel which is a must watch for anyone wanting to break into the biz. We also talk about how getting the right people into the proper roles can be the thing that takes you from being in the hole financially to being profitable. Plus, Matt gives us actionable steps for all the people starting out and I mean genuinely just beginning. This is the perfect episode for newbies and for people who are looking to scale their business. In this episode: How to take your business from scraping by to profitable The extreme importance of having the right people in the right roles Should you ever work for free? Tips and tricks for scaling your business beyond yourself   Quotes: "By pushing at a higher luxury market and getting a very good vision and direction of where you are heading in your business, you can make more money by doing fewer weddings." (26:46) "If you are not on the math side, like I am not, hire someone." (30:28) "Be very selective with weddings and with the work that you put on your website. Don't just have it be everything." (42:46)   Links: Find Matt on his website Let Matt help you grow and scale your business  FilmStrong  Follow Matt on Facebook, Youtube, Vimeo, Instagram, Twitter