SSSnaker global launch & Habby metagame framework full UA, Creatives, GD & Admon review (#58)

This is no BS gaming podcast 2.5 gamers session #58. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠Jakub Remia⁠⁠r, ⁠⁠Matej Lančarič⁠⁠, ⁠⁠Felix Braberg⁠⁠ Youtube: https://youtu.be/ojqMHg0d03c Agenda 00:00 Intro 00:50 Special guest Philips 02:47 Jakub goes full systems & vectors on Diablo 4 04:50 SSSnaker introduction 05:00 SSSSSSSSSnakeeeeer 06:14 SSSSnake jazzzzz 07:40 SSSSnaker Ad mon analysis time 08:29 7 Jakub's sons = 1 Katarina 08:39 two noobs & one gamer 10:06 Jakub is having some technical issues 10:25 Showing the actual gameplay with ad placements 11:38 six rewarded videos placements 12:58 SSSnaker makes around $17-20k ad revenue per day 14:25 Could SSSnaker be making 30-40% ad revenue? 15:10 Philips is an SSSnaker noob 18:11 SSSSnake jazzzzz 19:32 Flamboyant UA intro & country breakdown 21:54 Survivor.io & SSSnaker global launch numbers comparison 22:11 Soft launch review 25:00 Creatives 26:37 UGC creative deep dive 27:18 14862.23 USD for a creative? 28:11 How do AI creatives perform against real people? 32:00 UA channel mix 33:00 Behind the curtains deal? 35:11 Retention comparison Habby games vs. action category 39:14 Habby monetization framework 41:00 Hypercasual is dead 41:50 No more ASMR background noise :( 42:36 Snake master vs. SSSnaker - gameplay comparison 43:21 Life lesson no.1 - play with the keyboard 44:03 We hope you get killed! 45:32 Unfolding gameplay 45:54 It would take generations of Felixes to get to world 11 47:21 Is Habby the new Voodoo? 48:20 It's all about the efficiency 49:00 Is Habby publishing two more games in 2023? 50:00 This episode is brought to you by stuck Felix 53:16 Jesper is amazing! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit ⁠⁠lancaric.substack.com⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric https://lancaric.me/ua-the-new-frontier-of-game-dev