Stacey Kendall on Building Chomps Into an Iconic Snack Brand episode artwork

EPISODE · Jan 6, 2025 · 30 MIN

Stacey Kendall on Building Chomps Into an Iconic Snack Brand

from CMO Weekly · host OpenFortune

How do you transform a niche snack into a household name? Stacey Kendall, SVP of Marketing at Chomps, shares her journey from e-commerce pioneer to driving brand equity for a better-for-you snack brand. From navigating the challenges of cookie deprecation in paid advertising to scaling Chomps into retail giants like Walmart and Whole Foods, Stacey reveals her strategies for combining ROI-focused marketing with long-term brand-building efforts. 🎧 Listen the full interview to uncover her insights on leadership, brand storytelling, and the evolution of marketing in the CPG space

Episode metadata supplied by the publisher feed · Published Jan 6, 2025

Embed this episode

Ready to play

Stacey Kendall on Building Chomps Into an Iconic Snack Brand

0:00 30:11

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

Frequently Asked Questions

How long is this episode of CMO Weekly?

This episode is 30 minutes long.

When was this CMO Weekly episode published?

This episode was published on January 6, 2025.

Can I download this CMO Weekly episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!