Stacie Kinder: From NFL to Beverages

Send us Fan MailSummaryIn this conversation, Evan J. Cholfin speaks with Stacey Kinder, the head of strategy at Nashville Cats Beverages, about the cultural significance of the Nashville Cats, the challenges of launching a new beverage brand, and the importance of maintaining authenticity in a rapidly commercializing market. They discuss the unique aspects of their ready-to-drink cocktails, their target audience, and their commitment to philanthropy in music education. Stacey shares insights on the challenges of navigating the consumer packaged goods industry and her vision for the future of Nashville Cats.TakeawaysThe Nashville Cats played a crucial role in establishing Nashville as a music city.Stacey Kinder's background in entertainment marketing informs her approach to Nashville Cats.Maintaining authenticity is key in a commercialized Nashville.Nashville Cats offers low-calorie, ready-to-drink cocktails.The ideal customer is a fan of Nashville's music scene.Philanthropy is integrated into the brand's mission.Navigating regulations in the beverage industry is challenging for startups.Building partnerships with local venues is essential for growth.RTD beverages are a growing segment in the alcohol market.Stacey emphasizes the importance of community engagement and support. Soundbites"Nashville is the new music city.""We want that authentic Nashville drink.""Rejection is part of the process."Chapters00:00 The Nashville Cats Legacy02:30 Stacey Kinder's Journey to Nashville Cats05:03 Unique Offerings in the RTD Space06:05 Philanthropic Focus and Music Education07:43 Challenges in Launching Nashville Cats10:10 Insights from Big Machine Distillery11:30 Marketing and Growth Strategies13:24 Trends and Opportunities in RTD Beverages15:27 Preparing for Challenges Ahead16:14 Vision for the FutureVideohttps://youtu.be/NY8nreAOD98