Stacy‘s Pita Chips & BeBold Bars: Stacy Madison

Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode, I am joined by Stacy Madison, founder of Stacy's Pita Chips, America's top selling and most renown pita chips. While running her food cart "Stacy's D'Lites", selling sandwiches, Stacy thought of an incentive idea for her customers. She began to make and passed out pressed pita bread "pita chips", motivating customers to hold in the sometimes long wait lines.  As time progressed, demand for Stacy's Chips began to outgrow the cart, leading Stacy to specialize in selling strictly the chips. While there were many bumps with packaging, shipping logistics, and retail placement, Stacy realized the growth potential and continued to pivot to what worked best. Finding massive success in sales and retail expansion, Stacy's sold to PepsiCo in 2006. Today, Stacy can be seen running her company, BeBold Bars, selling energy bars high in whole grain with protein from plants. Make sure to check out Stacy's Pita Chips at: https://www.stacyssnacks.com/ and BeBold Bars at: https://beboldbars.com/   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Support for Starting Small comes from Humanscale, the leading designer and manufacturer of high-performance ergonomic products that help create a healthier work life. All of their products, from chairs to standing desks and more, are comfortable, easy to use, and sustainable. And great for either the office or the work from home environment. With an increase in shifting workplaces, comfort can be especially hard to find. As I run the podcast, I am in front of my desk for hours a day; from scheduling, researching, interviewing, and more. Humanscale allows me to remain productive, without the consequence of body stress to follow.  Make sure to check out Humanscale at humanscale.com, and use code: STARTINGSMALL at checkout to save 20% on your purchase.