Staff Training Secrets from High-Performing Gyms: How to Sell More, Retain Better, and Keep the Energy High

According to Jim Thomas, a gym business expert, high-performing gyms owe their success not to location or luck, but to strategic, consistent, and purposeful staff training. Many gyms falter because they treat training as an afterthought, while successful ones view it as a ritual. Thomas outlines five core training habits of these leading gyms: weekly sessions, role-playing real scenarios, focusing on one skill per session, using data to inform training, and injecting energy into the process. He also suggests three effective training formats—short power sessions, weekly workshops, and monthly all-hands meetings—and emphasizes the importance of making training a celebrated part of the gym's culture. By implementing these strategies, gyms can improve sales, retention, staff confidence, and ultimately, profitability.www.fmconsulting.netwww.linkedin.com/in/jimthomasconsulting