Staging Success Stories: Unraveling Ashley Tapley's Journey to Excellence

In this special episode of Stager Talk, RESA CEO Shell Brodnax sits down with Ashley Tapley, the 2023 Home Staging Industry award winner in the Occupied USA category. In under 25 minutes, gain a glimpse into Ashley's journey from a part-time stager to a recognized industry winner. Ashley, the creative mind behind House Candy Home based out of Aptos, CA, shares her experiences navigating the challenges of the pandemic era. Discover how she transitioned from a full-time job to a successful staging business, leveraging her passion and expertise. Hear about her strategies in breaking into short-term rental staging and managing the overwhelming demand for her services. While the episode is brief, it offers valuable insights into Ashley's approach, emphasizing the power of referrals and the importance of client satisfaction. Join us for a quick, engaging conversation that sheds light on the essentials of building a thriving staging business. Perfect for stagers and designers seeking practical tips and inspiration from real industry experiences. The Real Estate Staging Association (RESA®) is the trade association for professional real estate stagers. RESA is a 501(c)(6) tax-exempt non-profit trade association. For more information about real estate staging, or to find a professional stager call 888-201-8687 or visit the RESA website at www.RealEstateStagingAssociation.com Learn more about House Candy Home: https://www.housecandyhome.com/post/local-real-estate-stager-is-a-winner-in-the-home-staging-industry-awards