EPISODE · Feb 2, 2022 · 40 MIN
Staging to Professionally Showcase Luxury Homes with Lori Pedersen and Nissan Michael
from Estate of Mind — The Art of Selling Luxury Real Estate · host Diane Hartley, Lori Pedersen, Nissan Michaels
Why Addressing Every Square Inch of a Luxury Property is Important:In the world of luxury real estate, one of the most effective ways to set one property apart from the rest is to properly stage the home — and partnering together with an experienced luxury home stager is the key to professionally showcasing the property and unlocking the home’s true equity.When a home is professionally staged, items are not merely being arranged so that they’re pleasing to the eye. Rather, effectively staging a home helps potential buyers envision the lifestyle that would come along with their purchase. Properly staging a home will help reveal the home’s maximum value in a way typical marketing strategies aren’t able to fully tap into. When it comes to showcasing luxury properties, professionally staging those properties is absolutely essential.Topics and Questions You’ll Uncover During this Episode:What is luxury home staging and styling?How do you properly stage a home to prospective buyers?What do buyers look for in luxury homes?How has the luxury market recently evolved?Resources Mentioned within Episode:Official Website - Lori Pedersen Home Staging + StylingOfficial Website - Nissan MichaelsConnect with Lori Pedersen on InstagramConnect with Nissan Michael on InstagramThe Institute for Luxury Home Marketing
What this episode covers
In this episode of Estate of Mind, Diane Hartley is joined by Lori Pedersen, owner of Lori Pedersen Home Staging + Styling, and “Mr. Yorkville” himself Nissan Michael, a real estate broker for Engel & Völkers. The trio discuss the importance of staging and styling homes in the world of luxury real estate, and how the sales process really includes selling both the home and the lifestyle that comes along with it. - [00:43] Introducing Lori and Nissan - [06:39] The Importance of Luxury Home Staging - [11:30] Partnering Together for a Common Goal - [17:35] The Staging of Luxury Homes - [24:18] How to Properly Stage a Home - [31:07] The Real Estate Inventory Problem - [35:11] Luxury as Your Entry Point - [37:34] Closing Thoughts on Properly Staging Luxury Homes
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Staging to Professionally Showcase Luxury Homes with Lori Pedersen and Nissan Michael
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