Stagnant and Unpredictable Sales? Time to Get on the Right Path

GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR:  SMB owners whose revenue has gone flat Founders who've built a team but haven't built a process Solopreneurs moving toward their first sales hire Corporate escapees building a B2B business from scratch Leaders who know something is off but can't pinpoint it WHAT YOU'LL GAIN: A clear picture of why sales stall — and a practical framework to fix it. Real tools, real process, no fluff. Most business owners don't have a sales problem. They have a systems problem. Darren Legault has spent over 25 years in the trenches of B2B sales — starting on 100% commission, knocking on doors in minus 40 weather. Today he works with founders and CEOs of small to medium businesses who are stuck at a plateau and don't know why. In this episode of Knack 4 Business, Darren breaks it all down. What's blocking your growth: Most SMB owners wear every hat. They've made some sales. Then things go flat. Darren sees three gaps almost every time — no sales playbook, no CRM, and a team with zero coaching or structure. The sales playbook explained: A playbook isn't a binder that collects dust. It's a living document. It covers your ICP (ideal customer profile), your value proposition, your sales methodology, and your process. It's what gives a new hire a roadmap from day one. The CRM conversation: About 50% of businesses still don't use one. A CRM is your command center. It tracks your pipeline, your follow-ups, your win rates, your deal sizes. Without it, leads fall into a black hole — and Darren has seen exactly that happen with a real client whose marketing was working perfectly but sales were still flat. CPR — Conversion, Penetration, Retention: New customers matter. But your existing accounts are a goldmine. Darren's CPR model keeps you focused on all three levers at once. Onboarding done right: It starts before day one. Darren calls it pre-boarding. A 30-day structured plan, clear expectations, and ongoing coaching — not sink or swim. Compensation plans: They drive behaviour. Full stop. If your reps aren't doing what you want, check what you're paying them to do. Connect with Darren Legault:  Connect with Darren on LinkedIn  Visit Darren's Sales Xceleration profile 📧 [email protected] 📞 613-858-1838   Hosted by: Bernie Franzgrote | Wayne Pratt   This episode is brought to you by: Join Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No lock-in. Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting. Listen to Property Wizard | Explore Gentry Learning — The podcast and platform built to teach real estate investing with confidence.   📩 [email protected] Join Canada Growth Network — Full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in. Visit Knack 4 Business 🔔 Subscribe so you never miss an episode. Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.We share perspectives. You make the decisions.Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.