Stair stepping to millions in SaaS revenue - Craig Hewitt, Castos

Craig Hewitt is the Founder and CEO of Castos, a bootstrapped podcast hosting and analytics platform with a services arm for podcast production. He’s been in podcasting almost a decade, having started his own show, Rogue Startups and his production service Podcast Motor (which he folded into Castos). Craig not only shares his ponderings on his show, but he also writes a weekly newsletter called Founder Insights.What we covered in this episode:Craig's background in salesLaunching a podcasting productized service in 2014Stair stepping to SaaSWhat is Stair Stepping?Acquiring Seriously Simple PodcastingProduct positioningGrowth and marketing for CastosHis approach to podcastingCastos OriginalsBootstrapping vs raisingFounder Insights newsletterRecommendationsBook: Who Not How by Dan SullivanPodcast: Startups for the Rest of UsIndie Hacker: Moritz DausingerFollow CraigTwitterPersonal websiteMy linksTwitterIndie Bites TwitterIndie Bites YouTubeJoin the membershipPersonal WebsiteBuy A Wallet2 Hour Podcast CoursePodPanda (hire me to edit your podcast)This Indie Life PodcastSponsor - AhrefsThank you to Ahrefs for sponsoring Indie Bites. Ahrefs is the most complete and valuable SEO tool on the market. Bootstrapped companies such as VEED and Transistor have used Ahrefs extensively to understand how to craft their SEO strategies, which have been such a pivotal part of their growth.If you want to get more traffic from Google on your side-project, I’d recommend first trying out Ahrefs Webmaster Tools for free. You’ll see what keywords your pages are ranking for, understand how Google sees your content and discover what changes you need to improve your search ranking. You should also check out their YouTube channel to understand both the basics of SEO and some more advanced techniques.To try out Ahrefs Webmaster Tools, head to ahrefs.com/webmaster-tools