Stakeholder Management

Stakeholders! We all had our ups and downs with that topic. It’s also a crucial aspect of successful Product Management. Christian and Jonas want to offer a practical overview of Stakeholder Management in this 10 minutes discussion, with concrete pointers to apply in your daily practice. To make things easy to execute, we walk through a 10-mns cooking recipe of sorts on how to approach Stakeholder management. Here’s what we tend to do:1. List out all the Stakeholders2. Interview them, in depth, understand their problems and aspirations3. Build your roadmap with that in mind, and use the roadmap as a communication tool and iterate over time to capture feedback repeatedly This tends to help in not forgetting some stakeholders, gives a fair input to everyone, and helps with building bridges to various teams. In short, it’ll help you create a better product and the company be more successful in the long run.