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EPISODE · Mar 21, 2025 · 40 MIN

Stakeholders and Marketing Responsibility

from Neil Wilkins Podcast · host Neil Wilkins

Stakeholders and Marketing Responsibility: The New PESTEL Approach"Rethinking Stakeholder Engagement through Ethical and Sustainable Frameworks"This webinar explores how businesses can redefine stakeholder engagement using a fresh, ethically driven PESTEL framework. We’ll discuss how marketing responsibility extends beyond customers, influencing policy, economics, social justice, technology, environmental stewardship, and legal compliance. With real-world examples, we’ll uncover how brands can balance commercial goals with societal impact.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Episode metadata supplied by the publisher feed · Published Mar 21, 2025

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Stakeholders and Marketing Responsibility

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