Stake’s Marketing Leader Shares Insights | Bet It Drives Show ft. Akhil Sarin | by GR8 Tech

Can a low-budget idea beat a multi-million-dollar sponsorship? And why do most iGaming brands still market like it’s 2016?In Season 4, Episode 2 of Bet It Drives, host Yevhen Krazhan rides through Barcelona during ICE with Akhil Sarin, CMO at Easygo and the marketing and partnerships leader behind Stake.Akhil breaks down how they think about growth when you’re building culture: why streaming-first works, how they judge partnerships, and what makes a sponsorship actually bold.He also shares a story that sounds made up until you hear the numbers, a surprisingly cheap activation that exploded into over 16 billion impressions, and why that kind of thinking is missing from most iGaming marketing teams.And because this is still an entertainment business, the episode ends with “Confess or Call”: a chaotic segment that includes a late-night call to a senior exec about a “deal” that should never get approved… Powered by GR8 Tech.Subscribe to the Bet It Drives Show—your front seat in the iGaming world.Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/Akhil Sarin: https://www.linkedin.com/in/akhilsarinFollow GR8 Tech: https://www.linkedin.com/company/gr8-tech