Stammtisch #11.2 | Philipp Merkel von SNOCKSULTING zum optimalen Einsatz von Sponsored Display Ads

Spezialausgabe Runde 2. Ein weiteres kleines Weihnachtsgeschenk für alle, die unseren Amazon Advertising Stammtisch im November verpasst haben. Dort war Philipp Merkel, Amazon Advertising Manager bei SNOCKSULTING, zu Gast. Sein Thema sind Sponsored Display Ads speziell zu Black Friday und Weihnachten. Wie kannst du deine Strategie mit Sponsored Display Ads dafür optimieren? Alle Themen der Episode im ÜberblickIntro (00:00-02:35)Philipp Merkel von SNOCKSULTING (02:37)Sponsored Display - the rising star (04:42)Was kannst du mit Sponsored Display Ads (SDA) erreichen? (10:15)Wie sprichst du relevante Zielgruppen an? (13:25)Retargeting mit Sponsored Display Ads (14:08)Gebotsoptimierungen bei SDA (17:28)Produktausrichtung (18:36)Zielgruppen - Weitervermarktung nach Aufrufen & Kauf (19:23)Lookback windows (20:33)Anteil von SDA & Anwendungsbeispiele (23:42)Vorbereitungen für Black Friday & Weihnachten - was ist zu tun? (32:33)Fragen & Antworten zu Sponsored Display Ads (42:33)Abschluss (01:19:06)Links & RessourcenPhilipp Merkel auf YouTube:youtube.com/watch?v=iISj-9OTfYUPhilipp Merkel auf LinkedIn:linkedin.com/in/philipp-merkel-b8700b198/ Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/podcast-vitamin-a/Für Fragen und Feedback schreibt uns gerne eine Mail an: [email protected]

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