Stampede Your Avatar

Create an Avatar Franchises work better than startups because they've done the research and they know their avatar. Stampede created a description of the ideal client when the business was created. We used this as a generic concept of our avatar. Now (9 months later) we are diving in to our first official avatar. An avatar is a semi-fictitious person who represents your ideal client. Also known as persona or target. Creating an avatar is both an art and a science. Marketing is just like fishing. Great fishermen know where the fish are. They know what attracts those fish. And they are skilled with creating those lures and catching those fish. It is important to name your avatar. And as you work with your avatar, you will develop an affinity for them. Step 1: Who is your Avatar? Background (ie. Job, Career Path, Family, etc) Demographics (ie. Male/Female, Age, Income, etc) Identifiers/Psychographics (ie, Demeanor, Communication Style, Attitueds, etc) Step 2: What are your Avatar's needs? Goals (ie. Primary Goals, Secondary Goals, etc.) Challenges (ie. Primary Challenges, Secondary Challenges, etc.) How to Solve (How can you assist them to ovecome their challenges and reach their goals?) Step 3: What is your Avatar's why? Quotes (Personal quotes about goals, challenges in life, etc) Objections (Why wouldn't they buy from you?) Step 4: How are you going to help your Avatar? Marketing (How you should describe your solutions to this persona or avatar?) Call to Action (What will get them to take action?) - Not just "buy my product" but any action that moves them along the steps of a relationship with you and your business. Create Multiple Avatars Make 3-5 avatars and test them out in advertising to determine what your best avatar is and then put your marketing budget into that avatar. Make an Anti-Avatar so you know what you're not looking for as well.