Stan Ivankovic- Environics Analytics

Episode 32 of the The Insurance Podcast podcast, hosted by Pete Tessier & Curt Wyatt, titled "Stan Ivankovic- Environics Analytics" was published on June 7, 2019 and runs 37 minutes.

June 7, 2019 ·37m · The Insurance Podcast

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Summary

Data is everywhere in the insurance industry but with a new focus on customer experience marketing there's no one better to discuss this trend than Stan Ivankovic from Environics Analytics. Stan explains how insurers are focussing on understanding customers long before they ever make an insurance buying decision so that the experience is vastly superior to what is has been. With terms like 'psyhcographic' and 'geodemography' being thrown around with today's customer profiling, it's helpful to have insight from Stan to make sense and provide context on how to improve the customer experience within the insurance marketplace. Please rate, review and follow the podcast! See omnystudio.com/listener for privacy information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Description

Data is everywhere in the insurance industry but with a new focus on customer experience marketing there's no one better to discuss this trend than Stan Ivankovic from Environics Analytics. Stan explains how insurers are focussing on understanding customers long before they ever make an insurance buying decision so that the experience is vastly superior to what is has been. With terms like 'psyhcographic' and 'geodemography' being thrown around with today's customer profiling, it's helpful to have insight from Stan to make sense and provide context on how to improve the customer experience within the insurance marketplace. Please rate, review and follow the podcast! See omnystudio.com/listener for privacy information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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