Stand Out & Sell with Helen Thacker

Are you struggling with creating content that connects with your audience and helps you make more sales? In the latest episode of Claim Your Worth, we dive into the importance of authenticity in messaging and content creation. Our guest, Helen, shares valuable insights on how she built her successful coaching business by helping her clients sell more through their marketing pieces and amazing content. One of Helen's tips for entrepreneurs striving to build their business is to find their own authentic voice. Trying to be someone you're not will not work in messaging or content creation. Clients connect with individuals who are genuine and showcase their true selves. Helen suggests using a mix of carousels, reels, and static posts on social media. She also recommends using 3-4 content pillars that focus on educational topics related to your area of expertise. Use a tool like Trello to plan and organize content ideas. Consistency with content is a common problem among clients. Social media is important to get right, as there are 60 million posts daily. Reposting or recreating successful content is okay, and repeating content themes is recommended. Emotion is important to bring into content and connect with the audience on a personal level. Specificity and clarity in content are essential. Building connections through social media is crucial for a business. The key takeaway is that staying true to yourself and finding your own voice is crucial in creating content that converts to sales. So, if you're ready to claim your worth and make an impact through your content, check out the latest episode of Claim Your Worth podcast and join the Facebook group "Purpose, Potential and Power" to further enhance your growth and success. Follow Helen's IG: Helen Thacker | Sales & Business Mentor to Leaders (@helenthacker) • Connect with Darcey: Darcey ✨ All Things Networking (@darceyelizabeth.co) •