Stand Out or Get Left Behind: Laura Aguiar Diaz on Personal Branding in Mortgage

In this episode of Laugh, Lend, and Eat, recorded live at NAMMBA Connect ‘24 in Orlando, FL, Fobby and Joe sit down with Laura Aguiar Diaz, the Regional Marketing Director for Guild Mortgage. Laura shares her marketing expertise, offering actionable advice on how mortgage professionals can effectively market themselves and their businesses. From building a personal brand to setting realistic goals, Laura’s perspective is a must-hear for anyone looking to elevate their presence in the mortgage industry. Key Topics: Laura’s approach to building a strong personal brand in the mortgage industry How loan officers can set realistic marketing goals The importance of stepping out of your comfort zone to achieve success Strategies for using social media in mortgage marketing Overcoming doubts and taking action in your marketing efforts Top 3 Notable Quotes Highlighting Laura’s Marketing Skills: "At the end of the day, you're the product. It doesn't matter what company you work with or what you're sailing under. It’s you they want to work with. It’s you they call. It’s you they refer."— Laura emphasizes the importance of personal branding and how loan officers should market themselves as the key to their success. "Be very realistic with your goals. Don’t just say, 'I want to be famous on the internet.' Unless you’re doing something insane, that’s not realistic. Be reasonable with yourself and plan accordingly."— Laura advises loan officers to set achievable marketing goals and focus on consistency over viral fame. "It’s a secret that isn’t a secret, but nobody really cares. Nobody cares. Say the thing, do the educational video, be a resource in your community. It’s just you that’s stuck in your head."— Laura offers a powerful reminder to get out of your own way and just start creating content, even if it feels uncomfortable. Call to Action:Follow Laugh, Lend, and Eat for more expert insights from industry leaders. Connect with Laura Aguiar Diaz to learn more about how she helps mortgage professionals elevate their marketing game.