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Standard Life's award-winning End of Career Counselor campaign from Publicis, Dublin episode artwork

EPISODE · Jul 6, 2022 · 42 MIN

Standard Life's award-winning End of Career Counselor campaign from Publicis, Dublin

from On Strategy Showcase · host Fergus

With financial advisors resisting recommending the brand to clients, this is how an inventive idea reframed its value. A great B2B2C case.

What this episode covers

With financial advisors resisting recommending the brand to clients, this is how an inventive idea reframed its value. A great B2B2C case.

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Standard Life's award-winning End of Career Counselor campaign from Publicis, Dublin

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 42 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on July 6, 2022.

What is this episode about?

With financial advisors resisting recommending the brand to clients, this is how an inventive idea reframed its value. A great B2B2C case.

Can I download this On Strategy Showcase episode?

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