EPISODE · Jul 6, 2022 · 42 MIN
Standard Life's award-winning End of Career Counselor campaign from Publicis, Dublin
from On Strategy Showcase · host Fergus
With financial advisors resisting recommending the brand to clients, this is how an inventive idea reframed its value. A great B2B2C case.
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Standard Life's award-winning End of Career Counselor campaign from Publicis, Dublin
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