Standing Out Through Events: Connecting with Your Target Audience with Authentically American's Dean Wegner

Your host, Winter Baserva, talks with the Founder and CEO of Authentically American, Dean Wegner. Dean's journey is as remarkable as the man himself. After graduating from West Point in 1993, he chose aviation and learned to fly helicopters. His military career also included a stint at the Army Special Forces Ranger School, an experience he later found invaluable when leading a startup.Six years ago, Dean launched Authentically American, a brand inspired by his time in the military. Despite the challenges of marketing an American-made brand on a limited budget, Dean has successfully garnered significant media coverage by promoting their feel-good American story. Looking ahead, Dean shared that he plans to invest his time and resources in digital marketing and events. Dean has found that allowing people to see, feel, and touch the products at events has made a big difference in generating interest and sales. Dean personally leads many of these trips and exhibits to ensure a positive brand experience.To learn more about Dean's work, click HERE and HERE.The Shift Spotlight Podcast is a GCE Strategic Consulting production.Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.Think you'd be a great guest on the show? Apply HERE!