Standing Out to Captivate Your Customers

Stan Phelps and Evan Carroll return to Social Geek Radio! The authors give us some background on the Goldfish series of books, the latest of which is Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers by Stan Phelps and David Rendall. This edition compells brands to no longer hide their flaws & weirdness and make them differentiators in a "sea of sameness." We also get a preview of the next book in the series, The Yellow Goldfish... Evan and Stan will be on the road all summer speaking in the Think Outside The Bowl Tour!