Starbucks' $100 million man shares his vision

What this episode covers

Brian Niccol is on a mission to change how you get your morning coffee, and on this episode, we learn how in Niccol’s first public interview since taking over as Starbucks CEO a year ago. We also run down the latest news on NikeSkims’ first lookbook, Apple’s Liquid Glass launch, and Amazon’s settlement over its deceptive UX — the “Iliad Flow.” Then, we close the episode with a new game: Hot or not…but for design.

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Frequently Asked Questions

How long is this episode of By Design?

This episode is 59 minutes long.

When was this By Design episode published?

This episode was published on September 30, 2025.

What is this episode about?

Brian Niccol is on a mission to change how you get your morning coffee, and on this episode, we learn how in Niccol’s first public interview since taking over as Starbucks CEO a year ago. We also run down the latest news on NikeSkims’ first...

Can I download this By Design episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.