Starbucks’ Comeback Playbook | Raleigh News

Starbucks is on the rebound, mirroring the turnaround playbook CEO Brian Niccol perfected at Chipotle—customer traffic and sales are climbing, profits are forecast higher, and the stock is near a 52-week high. But while U.S. same-store sales jumped 7% and global revenue hit $9.5 billion up 9%, profit margins still lag, with analysts warning the market may be ahead of itself. Niccol’s strategy—investing in staff, speeding service, and boosting in-store experience—is showing early wins, but full earnings recovery could take until 2028. Chipotle’s 770% stock surge took years; Starbucks’ global scale makes its comeback even more complex. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/254b1ad474d2fdd1