Starbucks: Darum wird dein Name absichtlich falsch geschrieben

from Brand Geheimnis · host Amela Skopo

Warum sind so viele Menschen bereit, 6 oder 7 Euro für einen Kaffee zu bezahlen – obwohl es überall günstigere Alternativen gibt?In dieser Folge tauchen wir tief in die Psychologie hinter Starbucks ein.Vom Namen auf dem Becher über die geheimen Tricks bei der Preisgestaltung bis hin zum berühmten „Third Place“: Viele Entscheidungen von Starbucks sind kein Zufall, sondern basieren auf psychologischen Prinzipien, die beeinflussen, wie wir denken, fühlen und kaufen.Du wirst danach nie wieder auf die gleiche Weise einen Starbucks betreten.

Episode metadata supplied by the publisher feed · Published Mar 13, 2026

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Starbucks: Darum wird dein Name absichtlich falsch geschrieben

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