Starbucks Failed in Australia. Here's What They Missed. | Cynthia Dearin | LFC Ep. 230

Globalization isn't dying — it's changing hands. And most mid-sized companies are completely unprepared for what that means. Cynthia Dearin is the Founder and CEO of Dearin & Associates, international business strategist, keynote speaker, and author of Camels, Sheikhs and Billionaires and Business Beyond Borders. Her third book, The Global Standard, is forthcoming. In this episode we cover why globalization is reshaping not retreating, the Starbucks Australia disaster and what every company can learn from it, why the UAE leaving OPEC signals a fracturing of the old world order, how geopolitics is now your business problem whether you like it or not, the single biggest mistake mid-sized companies make when crossing borders, IP risks in emerging markets, and what "evolve or dissolve" really means in 2026. 🎥 Watch on YouTube: https://youtu.be/ZL5sGnbJhI8 Connect with Cynthia Dearin: LinkedIn: https://www.linkedin.com/in/cynthiadearin/ Website: https://dearinassociates.com Podcast: Business Beyond Borders Connect with Robin Ayoub: LinkedIn: https://www.linkedin.com/company/localization-fireside-chat Blog: https://robinayoub.blog N49 Networks: https://n49networks.com Book a Podcast Conversation with Robin: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording CreditsHost: Robin Ayoub, Founder, Localization Fireside ChatConnect and watch moreWebsite: www.L10NFiresideChat.comSpotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iXBe a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recordingLinkedIn: https://www.linkedin.com/in/robinayoub/Support the showShare the episode with a friend. Subscribe on YouTube and Spotify. Leave a short review.DisclaimerViews are for education and discussion. Apply judgment in your own context.Tags#L10NFiresideChat #localization #hiring #recruiting #leadership #ai Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.