Starbucks’ On-Chain Loyalty Program is Kicking Butt… Why This Brand Strategy Works Ft: Adam Brotman

THE EPISODE:   Adam Brotman helped envision and launch what's currently seen as the shining example of blockchain-based customer loyalty programs - the Starbucks Odyssey experience. Ashley chats with Adam to unpack what these programs can offer, and how blockchain technology & digital assets play pivotal roles in moving away from a short-term and transactional brand strategy, to a community-building approach which encourages storytelling, participation, and fun. He explains why on-chain loyalty programs are becoming easier to roll out, shares that most brands are afraid of experimentation (providing an opportunity to those willing to learn, pivot, and grow), and offers insights on how employees can drive innovation within their organizations. Adam also gives the audience a sneak peek into his current initiative, hive3.ai - where users can compete for great prizes from some of their favourite brands.EPISODE RESOURCESVisit our website for guest info, transcripts, links, and resources for today's show.GUEST:Adam Brotman, Forum3 co-founder & co-CEO, excels in enhancing brand-customer relationships and digital marketing through innovations such as loyalty schemes & mobile technology. His creativity earned him the #2 spot on Fast Company's "100 Most Creative People" in 2012 and the CDO Club named him CDO of the Year in 2015.  Adam's rich professional background includes strategic leadership roles at J.Crew, where he initiated their first loyalty program, and notably at Starbucks. As their inaugural Chief Digital Officer, he orchestrated the development of Starbucks' mobile payment, ordering, and loyalty platform. Adam's current board commitments include MOD Pizza Company and Ruby Tuesday, and he has previously served on the boards of Neiman Marcus and Brooks Running Shoe Company. HELP US GROWPlease subscribe, leave a review, and connect with From The Blockchain on all social platforms.GUEST QUOTE:"Think about Web3 as a technology or a capability set that can help enhance how you innovate your customer relationship transformation."WANT TO SPONSOR the show? We'd love to hear from you!- INQUIRE HEREHAVE IDEAS for the show? Let us know!FROM THE BLOCKCHAINwebsiteyoutube NEW!linkedintiktokinstagramthreads NEW!facebook NEW!twitter HOST - Ashley Smith linkedintiktokinstagramthreadstwitterMusic by: Spottie WiFiPresented by: Fame Lady Squad