Starke Marke, starke Preise: Warum Agenturen sichtbar werden müssen – mit Matthäus Michalik | #49

from Agency Life Deutschland by Teamleader · host Teamleader

Ein gern gesehener Gast: Matthäus Michalik, Gründer und Geschäftsführer von Claneo, war bereits bei uns im Podcast und wir freuen uns, ihn erneut bei Agency Life begrüßen zu dürfen!Denn auch in seinem Spezialgebiet der Suchoptimierung hat sich viel getan:In der Zwischenzeit hat Claneo ein eigenes Buch zum Thema „Generative Engine Optimization“ veröffentlicht.Wir sprechen darüber, was hinter dieser Entwicklung steckt, warum Sichtbarkeit für Agenturen strategisch wichtiger wird und wie sie mit Vergleichbarkeit umgehen.Eine Folge über Productizing, starke Marken und die Frage, warum manche Agenturen bessere Preise durchsetzen können als andere.🎧 Jetzt reinhören!P.S.: Im Newsletter hatten wir euch einen anderen Gast angeteasert – keine Sorge, die Episode kommt natürlich auch noch.Mehr zu Matthäus:LinkedIn: https://www.linkedin.com/in/matthaeus-michalik/ Buch: https://amzn.eu/d/0hv0p7AF Website: https://www.claneo.com/ Teamleader Focus 14 Tage kostenlos testen:www.teamleader.eu/de/teamleader-focus Mehr zu Teamleader:Newsletter: www.teamleader.eu/de/agency-life/agency-life-subscribe Instagram: www.instagram.com/teamleader.eu/LinkedIn: www.linkedin.com/company/teamleader/Homepage: www.teamleader.de/Powered by www.teamleader.deProduced by www.franzrosa.io/so-loud

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This episode is 32 minutes long.

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This episode was published on May 29, 2026.

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