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Estate planning isn’t boring. But in a world where AI is reshaping search, attention is shrinking, and clients are more selective than ever, it’s easier than ever for firms to be overlooked.In this pilot episode, host Josh Rolph explores why that’s happening and why it matters now more than ever. As the way people find and choose estate planning professionals continues to evolve, standing out is no longer optional.He explains what “Don’t Be Boring” really means in a professional context, how firms can differentiate without sacrificing credibility, and what separates the firms that get chosen from the ones that don’t.This episode also sets the stage for what’s ahead, including real examples, practical strategies, and conversations with professionals who are adapting and growing.If you want more clients without sounding like everyone else, start here.